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Campaigns

A sent campaign cannot be edited or re-sent, and its recipients are worked out at the moment of sending.

A campaign is one message sent to one segment, by email or by SMS.

Five states, and one of them is a one-way door

Draft → scheduled → sending → sent. If a send fails, the state becomes failed.

While it is a draft everything can be changed. Once sending has begun there is no going back: a sent campaign cannot be edited or sent again. To send the same message again, make a new campaign.

The reason is straightforward: some recipients already have the message, and changing the text does not change what was actually sent — it only makes the record untrustworthy.

Recipients are decided at send time

A segment is not a fixed list of people. It is recalculated at the moment of sending.

So the number you saw while building the campaign is a forecast, not a contract. Schedule a campaign for tomorrow and it reaches whoever matches the conditions tomorrow.

Sending happens in the background

Messages are queued and a background worker sends them. That is why "sending" can persist for a while and why the statistics climb gradually.

Scheduled campaigns work the same way: the time you set means "from this point onwards", not that exact second.

The campaign body is built in the editor

The email is composed with the same page-building tool, but what it produces is not a web page: the email is built from a simpler structure so it survives Outlook and Gmail.

Which means layouts that are possible on a web page are not always possible in an email. That is a limit of email, not of the editor.

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